Bob Dylan recently won the Noble Prize for Literature, and one of his iconic songs opens and closes with these lyrics:
Come gather 'round people wherever you roam And admit that the waters around you have grown …You better start swimmin' or you'll sink like a stone For the times they are a-changin'.
Creativity. Innovativeness. Risk-taking. The need and popularity of these qualities in employees continues to rise, as companies strive to gain and retain the next level of industry leadership.
Enabling innovation is both an art and a discipline. The art is the human side. The discipline is the set of processes and tools that everyone can learn and use.
It’s often said, “Innovation starts with a new idea.” We beg to differ. To us, innovation has a breathing rhythm – an inhale and an exhale – and creative ideas are the beginning of the exhale. The question is, where did the air for the exhale come from? What precedes creative ideas?